e-Marketing Strategy: 7 Dimensions to think (the e-Marketing Mix)

e-Marketing Strategy: 7 Dimensions to think (the e-Marketing Mix)

Personalized - e-Marketing Strategy: 7 Dimensions to think (the e-Marketing Mix) Good morning. Now, I learned about Personalized - e-Marketing Strategy: 7 Dimensions to think (the e-Marketing Mix). Which is very helpful if you ask me therefore you.

What is e-Marketing? What I said. It is not the actual final outcome that the real about Personalized . You check this out article for facts about an individual need to know is Personalized . Personalized e-Marketing is still quite a controversial field to talk about, since no one succeeded to unify the varied theories around it; however there is one thing upon which there is no doubt - that e-Marketing first appeared under the form of varied techniques deployed by pioneer fellowships selling their products via the internet in the early 90's. The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing). There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of Cisco specialists: e-Marketing is the sum of all activities a enterprise conducts straight through the internet with the purpose of finding, attracting, winning and retaining customers. e-Marketing Strategy The e-Marketing Strategy is regularly based and built upon the ideas that govern the traditional, offline Marketing - the well-known 4 P's (Product - Price - Promotion - Positioning) that form the excellent Marketing mix. Add the extra 3 P's (People - Processes - Proof) and you got the whole extended Marketing mix. Until here, there are no much aspects to differentiate e-Marketing from the customary Marketing performed offline: the extended Marketing mix (4 + 3 P's) is built around the concept of "transactional" and its elements accomplish transactional functions defined by the transfer paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, buyer Service, Community, Site, Security, Sales Promotion. These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the excellent Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, control upon all situational functions of the mix (the excellent 4 P's) and upon each other. 1. Personalization The basal concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a distinct buyer in order to make relations (establishing relations is a basal objective of Marketing). It is crucial to be able to recognize our customers on private level and regain all potential information about them, with the purpose of knowing our market and be able to make customized, personalized products and services. For example, a cookie strategically located on the website visitor's computer can let us know vital information about the access speed available: in consequence, if we know the visitor is using a slow connection (eg. Dial-up) we will offer a low-volume unlikeness of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer's caress on our website and he will be prevented from leaving the website on the imagine that it takes too long to load its pages. Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function. 2. Privacy Privacy is an element of the mix very much linked to the previous one - personalization. When we regain and store information about our customers and potential customers (therefore, when we accomplish the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a procedure upon access procedures to the collected information. This is a duty and a must for any aware marketer to think all aspects of privacy, as long as data are collected and stored, data about private persons. Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered about range and usage of such information. 3. buyer Service Customer aid is one of the essential and required activities among the retain functions needed in transactional situations. We will connect the apparition of the buyer aid processes to the inclusion of the "time" parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into inspecting retain and assistance on a non-temporal level, permanently, over time. For these reasons, we should think the buyer aid function (in its fullest and largest definition) as an essential one within the e-Marketing mix. As we can literally frame out, the aid (or assistance if you wish) can be performed upon any element from the excellent 4 P's, hence its moderating character. 4. Community We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will finally interact. A group of entities that interact for a coarse purpose is what we call a "community" and we will soon see why it is of absolute importance to participate, to be part of a community. The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the whole of its components, more exactly the value of a network equals the quadrilateral of the whole of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the whole of its members. This is the power of communities; this is why we have to be a part of it. The customers / clients of a enterprise can be seen as part of a community where they interact (either independent or influenced by the marketer) - therefore developing a community is a task to be performed by any business, even though it is not all the time seen as essential. Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be located next to other moderating functions. 5. Site We have seen and agreed that e-Marketing interactions take place on a digital media - the internet. But such interactions and relations also need a proper location, to be ready at any moment and from any place - a digital location for digital interactions. Such a location is what we call a "site", which is the most full, name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example. This extra location, accessible straight through all sort of digital technologies is moderating all other functions of the e-Marketing - it is then a moderating function. 6. Security The "security" function emerged as an essential function of e-Marketing once transactions began to be performed straight through internet channels. What we need to keep in mind as marketers are the following two issues on security: - protection while transactions performed on our website, where we have to take all potential precautions that third parties will not be able to access any part of a developing transaction; - protection of data collected and stored, about our customers and visitors. A honest marketer will have to think these potential causes of further trouble and has to co-operate with the company's It agency in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes. 7. Sales Promotion At least but not last, we have to think sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in customary Marketing as well, we all know this, and it is an perfect productive strategy to accomplish immediate sales goals in terms of volume. This function counts on the marketer's quality to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an productive promotion plan. On the other hand, the marketer needs to continuously keep up with the most recent internet technologies and applications so that he can fully exploit them. To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the customary Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be productive and deliver results. I hope you receive new knowledge about Personalized . Where you'll be able to offer use within your day-to-day life. And just remember, your reaction is passed about Personalized . Read more.. e-Marketing Strategy: 7 Dimensions to think (the e-Marketing Mix).